Pita Pit has been able to enjoy tremendous growth over the last 20 years by building brand loyalty in both large cities, but also in smaller markets where franchisees are able to connect with their customers on a sometimes deeper and more intimate level. Find out how community involvement is key to success in a small market. You can check out the article here, or continue below.
By Sam Oches
The fast-casual renaissance that has taken over the restaurant industry in the last decade has lately infused excitement and momentum into the broader limited-service sector. Market research firm Mintel found that sales at fast-casual restaurants grew 10.5 percent last year, compared with 6.1 percent growth from quick-service restaurants.
But that renaissance has so far been mostly confined to major U.S. markets. Cities like Washington, D.C., Chicago, San Francisco, and Denver have proved to be hotbeds for fast-casual development, while other mid-sized and large cities have become the default destination for brands’ expansion plans, both corporate and franchise. The reason for that, of course, is plain: the bigger the city, the more potential customers, especially customers with more dollars to spend.
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